Creativity, colour and care has always been central to what I do. My passion for design started before I can remember, by being around my parents and grandparents, who as florists and graphic designers were creating living art every day. I developed this love of creativity through art and textiles at school and then onto my degree, specialising in fashion. My dissertation was "Dying for Life" and through this I discovered how much oil is used in the production of fake fur and my work was showcased at London Fashion Week. This has led me to design and manufacture ready to wear collections using real sheepskin and leather.

After leaving University, I set up Heidi Instance Couture and turned my focus to designing and making bespoke bridal and special occasion wear and my clients included some famous celebrities in the area. This partnered perfectly with the floristry of my parents and grandparents. I paused when I got married and became a mum of two wonderful boys.

I didn't stop creating and in 2015, my next venture began with Hides Couture, where my attention turned back to sheepskin. I used shearling to create a collection of wraps, hats, gilets, jackets and coats alongside some bespoke pieces. I was extremely proud to have designed and made the last long sheepskin coat worn by the iconic football commentator, John Motson.

Over the last couple of years I have renovated the workshop with my dedicated husband and designed and sourced a range of Outerwear, Knitwear, Home Scents, Accessories and also ventured into Re-styling of vintage fashion garments, adding embellishments to create unique pieces.